Is Microsoft really that evil as some people say?

I leave that to the reader to make the decision. But I am disappointed with Microsoft on what it decided w.r.to the Gears of war downloadable content. I consider myself a pro gamer loving my XBox360. Most of all, GOW is one of the few games I played twice (Normal & Hard difficulty) and finished it. Having said that, Microsoft's decision to charge folks for the downloadable maps after paying $59.99+Tax for the game is ridiculuous. If Money can buy good brand image or public image, Microsoft should be ranked higher than Google or Apple for example. It is the loyal customer base you stupid Microsoft.

To give you some background, here is what the Epic top brass has to say:

"Epic thinks the way to maximize the return on Gears of War is to give the maps away for free and Microsoft thinks the way to maximize the return on Gears of War is to sell the maps," said Rein. "So what we've agreed to do is to put these maps on sale at a reasonable price then make them free a few months later. They did this with the original Halo2 map pack and it was a huge success. Lots of people bought the maps and lots of people downloaded them when they became free. That's what is going to happen and it seems like a fair compromise for both companies and a win-win for Gears players."

In this case, I side with Epic.